Moz.com made an outstanding about us page for more customer engagement and increasing eCommerce conversion rates. Photos, videos, illustrations, quotes, and links can all enhance your 'about us' page, make it more interesting, more visual and easier for the customer to go through. You should use all of the resources at your disposal when telling your story. e-Commerce About us page example #5: Moz.com - Images and video are always more trustful than text.Īlthough it's possible to make an amazing 'about us' page that uses nothing but text, it certainly isn't ideal. Your company knows the facts that make it special. Simple "facts" throughout make your story less boring and can help put what you do into easily shareable chunks. Your 'about us' page should give them something to talk about. People love to share little facts about the products they use. The About us page template of Jon Lommer is made up of his life facts.
These surprising facts may make his website visitors more engaged and increase his eCommerce conversion rate. Jon Loomer is a famous Facebook marketing blogger but above all, he is a father, a family guy. e-Commerce About us page example #4: The surprising fact of
Finally, customers will be given some hints as to where the company is headed. Ugmonk also tells the customer about the products they sell and how others have responded to them. Then, what is currently happening with the company - that the customers certainly want to know. They review what the founders did before they started the company and what paths led them to where they are now. did a very great job of telling their story to engage people and increase their eCommerce conversion rate. An interesting and attractive store may have a storyline, a past, a present, and a future.Ī company who has all these 3 stages will be a strong, on-going and trustful company. The human side of your customer may love to hear the story behind your store. e-Commerce About us page example #3: An incredible power of storytelling. Let's see how Apptopia connects the people to increase conversion rates. Give your staff the glory they deserve and make sure they are part of your company story. Humans are easier to connect with than a machine. It makes everything you do seem more human and more relatable.
Don't hesitate to show off the people who make the item, pack the boxes and answers customer's email. Humans are creatures of community, so the easiest way to connect with the customers is to show the people you are working with. It is how Airbnb engage people and make conversion rates increase:Į-Commerce About us page example #2: Apptopia story - Connect customers with humans, not machines Be simple and effective just as what Airbnb's about us page is doing. You are just simply telling your customer who you are and what you do. You don't have to outline 10 company's values or make a pitch to get funds for your company or save the world. but they forget the most simple and necessary thing is to focus on describing who they really are. They write about their mission, their philosophy, what their business is born to be. The mistake that almost all merchants make is over thinking the about us page. e-Commerce About us page example #1: Make it simple and effective like Airbnb The best way to learn something is learning from the best! In this article, I will analyse the most outstanding eCommerce About Us page examples to help you learn the lesson behind: How Shopify About Us pages really increase eCommerce conversion rates. The best example of Shopify e-Commerce About Us page template
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